Who we are
A tech-enabled, globally scaled, Enterprise Localization Company
Our teams deliver a native brand experience, driven by personalized content.
Our teams deliver a native brand experience, driven by personalized content.
Founded in 1987 by Isabelle Weiss, who remains Alpha’s linguistic director, Alpha CRC has grown to become one of the world’s leading translation and localization companies. Expanding from a single site in Cambridge, UK, to a global operation with 18 offices in 15 countries, the company’s fundamental ethos has nevertheless remained the same. From the start, Alpha was built around a model that focuses on localization as a collaborative undertaking in which multidisciplinary teams of in-house specialists work together to solve problems, exchange ideas and create better client outcomes.
Alpha CRC is entirely privately owned, with shareholders all actively involved in the company’s day-to-day business. This has meant that long-term philosophies, such as the ‘under-one-roof’ in-house model, and emphasis on deep client relationships, have remained strategically prominent.
Alpha’s global footprint has grown organically and now covers the Americas, Asia, and Europe – which allows for a follow-the sun production model.
We are proud of our history, but are also looking forward to working closely with current and future clients as we continue to grow together.
Alpha CRC is truly global, delivering a follow-the-sun model built around its own offices in key cities on every continent.
Our people are our business, and they support Alpha’s global client base. Meet our leaders around the world: they will support and help you achieve success in every local market.
Location: San Jose, USA
Role: Director Business North America
Bio: William has over 30 years of international business management experience in software, technology, supply chain, sales, and operations. William’s expertise is in business management, development, strategic supply chain, account management, international operations and manufacturing. He has extensive experience in building, directing and leading high performance international strategic and tactical teams. As Director of Alpha CRC’s North America business, William builds on his relationships globally to deliver the best experience for Alpha’s Clients. William has a BS in Industrial Technology and Operations Management from California Polytechnic University, San Luis Obispo. He joined Alpha CRC in 2010.
Location: Cambridge, UK
Role: Global Commercial Director
Bio: Born in Denmark, Mette has been working with Alpha since 1999 in various production and commercial roles. Throughout her tenure, Mette has held pivotal positions in linguistic QA, project, program, and account management, providing her with a comprehensive understanding of the entire localization process. Her ability to successfully navigate complex projects and manage diverse teams has earned her a reputation for excellence within the industry.
Location: Berlin, Germany
Role: Business Development Manager
Bio: Business Development Manager with in-depth, 23 years of experience in the documentation and localisation industry, including 10 years at Alpha CRC. Manfred is based in Germany and operates mainly within the automotive and engineering sector.
Location: Shanghai, China
Role: Country Manager
Bio: Min has worked in the localization industry since 2012. As well as being responsible for the operation of the Shanghai office, including teams and business responsibilities, she is an expert in localization and provides professional consultation to clients or potential clients on any questions related to localization.
Discover more about Enterprise Localization processes and resources covering AI, MT and NMT, Transcreation and Translation, A/V, Graphics and Design, Multilingual Copy and LQA.
